Tips for Online Marketing

Tracking Web Traffic

Tracking where your web traffic is coming from is beneficial in many ways. In order to build on an existing online marketing campaign, you need to know where visitors are coming from and how they are finding you. This will allow you to target specific groups that want to buy goods and service you are offering. Tracking your web traffic will also give you a good idea as to which markets to avoid in the future.

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Text Link Advertising

For a few years now, Google has been trying to rid the Internet of text link advertising and has added its views about this practice in the ‘Webmasters Guidelines’ posted on their website. But since 2002, online retailers and others have been buying and selling links through companies like SearchKing, TextlinkBrokers, and LinkWorth.

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Software Defender

Software defender is a new anti-piracy program that was just released. If you own an internet business that includes digital downloads of products including e-books, music, video, and other items customers can download, protecting your product from being copied is very important.

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Making A Living Off Of Residual Income

This is every online business owners dream: to build a site that brings in a certain amount of money each month without having to work ten hour workdays. If you market your business correctly and maintain customer satisfaction, then you will see the results of residual income for yourself.

Residual income can take many forms. Depending on the type of business you run, you can see residual income from:

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Looking Beyond Google’s Ranking System

Google’s algorithm, or ranking system, has always been a mystery to Internet marketers. While many have developed ways to influence web rankings over the years, Google continually changes its algorithm, which means marketing practices that may have worked last year are not working today (case in point, Squidoo lenses).

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Kanggie – New Social Network For Online Business Owners

The popularity of social networks continues to grow as more people want to connect with friends, learn more about specific industries, and find new products online. Kanggie, a new social networking site for established online marketers, beginners, or anyone else who is interested in starting a new online business, will be launched at the end of this month.

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Creating An Effective PPC Campaign

If you think your business is too small to make use of a pay-per-click ad campaign, you should reconsider. When executed properly, PPC can be very effective in spreading the word about your business. The concerns that most people have about PPC ad campaigns is that:

• they can be expensive if they don’t work
• they require many hours of trial and error
• the pay off may not be what was expected
• PPC is hard to track and maintain

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Matt Cutts

Anybody interested in keeping up to date with how Google treats SEO activities should read Matt Cutts’ Blog.

John Reese’s New Report

I just finished reading John Reese’s new report titled ‘The Rebirth of Internet Marketing‘ and it was great.

John shares his views of where Internet market will go into the future.

He puts particular emphasis on the power that online video will have in the future.

I highly recommend you read this report as soon as you can.

Google Gets Sued By Viacom?

Viacom recently commenced proceedings to sue Google for $1 billion in damages for the unauthorised viewing of copyrighted clips on Google’s new investment, YouTube. Speculation has been made that Viacom is looking for nothing more than a better negotiating hand with Google for their licensing of content.

With the advent of social marketing and web 2.0, this is a landmark case on what is acceptable online and what is not, from a copyright perspective. But with so much copyrighted content being shared online each and every day, what effects will a win or lose for Google really mean to the end user? Only time will tell.